Meet the Team

Ken Kruss | President and Advisor (630) 242-1068

A 1996 graduate of Illinois State University with a bachelorís degree in Finance. Ken began his career in 1996 as a financial advisor with OLDE Discount Stockbrokers. OLDE Discount was Americaís first full service discount brokerage firm. While at OLDE he worked with individuals and small businesses manage portfolios of all sizes, from $1,000 to over $10,000,000. In 1999, OLDE was taken over by H&R Block Financial Advisors and after an interesting takeover experience by H&R Block Ken decided that in 2001 he would join Citigroupís SmithBarney where he also worked as a financial advisor. After six successful years at SmithBarney, Ken decided to start his own investment advisory company and joined Woodbury Financial Services, Inc. Woodbury is an independent broker dealer who has won multiple broker dealer of the year awards. Through Woodbury, Ken operates as an Independent Financial Advisor under his own company name, Kruss Investment Services, LLC.

At Kruss Investment Services, Ken acts as both President and financial advisor. Ken is Health and Life insurance licensed as well as being an Investment Advisor Representative. He also has his series 7, 63, and 65 security licenses, and is licensed in over 10 states nationwide.

If you have any questions and would like to contact Ken please email him at : or call direct to 630-242-1068.

Bill Heart | Financial Advisor (630) 242-1499

Bill is a 1998 graduate of Illinois State University with a bachelorís degree in finance. Bill also started his career at OLDE Discount Stockbrokers in 1998 but decided to become an independent advisor a little earlier than Ken. After working with a competing firm for over 8 years Bill decided to join Ken at Woodbury in 2007. Bill has built a loyal practice involving both investment and insurance advice. Bill also has extensive hands on pension and 401k experience serving the likes of doctors and large automotive dealerships. Billís can help with anything from life insurance quotes, 401k plan design, or giving clients specific investment advice.

If you have any questions and would like to contact Bill please email him at or call at 630-242-1068.

Eric Nelson | Life Insurance Operations

Eric is a graduate of Eastern Illinois University. Eric brings a background of strong financial expertise by having previously managed retirement plans for several area municipalities, school districts, and hospitals. Eric is also an experienced combat veteran having served a tour of duty in Iraq and is still active in the US Army Reserves. Ericís main roll at Kruss Investmentís is to help with all things related to life insurance. His expertise helps insure that the right policy is matched up to the right client, and he makes sure that the paperwork get processed quickly and accurately.

Paul Zalduendo | Financial Advisor 630-242-1056

Paul Zalduendo is a graduate of the University of Illinois at Champaign-Urbana.  He earned a Bachelor of Science degree in Business Management.  He is a CERTIFIED FINANCIAL PLANNER TM Practitioner and helps in case design and 401k management.  Paul is a knowledgeable strategist capable of helping you secure your financial future.  Paul is also fluent in Spanish. ŅSe Habla EspaŮol?